A story shaped by women, memory and shared intuition.
Passion, curiosity, and a deep connection with the past are the foundations of the Justmine world.
Founded in 2012 by Anita Mancin and Antonella Bisagni, Justmine is a womenswear brand with an entirely female lineage, where creativity is passed down through generations and reinterpreted with a contemporary sensibility.
The roots of the brand trace back over fifty years, to Rita — Anita’s mother — a pattern maker, seamstress and entrepreneur who founded her own company in Oleggio. Her knowledge, discipline and love for craftsmanship became a natural inheritance, shaping the vision that Anita and Antonella would later develop together.
Passion, curiosity, and a deep connection with the past are the foundations of the Justmine world.
Founded in 2012 by Anita Mancin and Antonella Bisagni, Justmine is a womenswear brand with an entirely female lineage, where creativity is passed down through generations and reinterpreted with a contemporary sensibility.
The roots of the brand trace back over fifty years, to Rita — Anita’s mother — a pattern maker, seamstress and entrepreneur who founded her own company in Oleggio. Her knowledge, discipline and love for craftsmanship became a natural inheritance, shaping the vision that Anita and Antonella would later develop together.
Today, Justmine is the result of this shared journey. Anita and Antonella are the creative souls behind the brand, guided by intuition and sustained research. Their inspiration comes from markets, archives, magazines and travel — fragments of beauty that are collected, observed and transformed into cohesive collections.
Patterns are a defining element of the Justmine identity. The dialogue between micro and macro motifs, between geometric and natural forms, is one of the brand’s most recognizable signatures. Vintage garments, scarves, ties and visual references become the starting point for a graphic process that blends memory and innovation.
Through sketches, photographs, colour studies and countless tests, shapes and hues take form. What emerges is a visual language that feels familiar yet renewed — a balance between past and present, tradition and experimentation, crafted to endure over time.
Our Commitments
Our way of making fashion
- We founded Justmine with a clear idea of the kind of fashion we wanted to create. A fashion made with care, respect and responsibility — towards the people who wear our garments and towards those who make them.
- All our collections are produced entirely in Italy, through artisanal processes that preserve craftsmanship, knowledge and attention to detail.
- We believe that premium fashion should remain accessible, offering well-made garments designed to last, at a fair and conscious price.
- We design for women in their real lives. For different bodies, ages and personalities. Our goal has never been to define an ideal, but to create clothing that makes women feel comfortable, confident and themselves, whether through structure or softness, precision or ease.
- We strongly believe in independent retail as a cultural and human value. Boutiques are places of exchange, expertise and relationship. For this reason, we have chosen not to sell through direct e-commerce, but to support and work exclusively with selected independent retailers who share our vision.
- Justmine is our way of bringing together tradition and contemporaneity, intuition and discipline, creativity and responsibility — always keeping people at the centre of what we do.
Anita Mancin & Antonella Bisagni
Founders and Creative Directors